A team of Fresno State agricultural business students placed among the top four teams in the Student Food Marketing Challenge held at the Food Distribution Research Society annual conference Oct. 4 and 5 in Hershey, Pennsylvania.
The event brought together university students from across the nation to present marketing strategies on how Feeser’s, an independent Mid-Atlantic regional food distributor, could grow while maintaining its customer relationships, flexibility and service.
The Fresno State team delivered 12- and 15-minute presentations across the two-day event. Their presentation included a marketing plan to applied a $2 million, three-year investment strategy to real-world business challenges.
Senior Anibelle Roest served as the leader of the team that included seniors Diego Mantelli, Destiny Reyes, Armando Lara and Morelia Vieyra Santana. After they received the contest scenario in mid-September, they worked for two weeks developing their marketing strategy.
Faculty members Dr. Srinivasa Konduru, Dr. Dominic Viera and Dr. Yi Wang, and university librarians Kat Koziar and Hiromi Kubo provided research support and guidance before the event.
Fresno State competed in the final round of the event against student teams from California Polytechnic State University, San Luis Obispo, the University of Connecticut and Texas A&M University.
At the conference, students also networked with professionals and attended sessions on industry topics and research efforts.
