The University Business Center at Fresno State will host a hands-on AI marketing workshop from 8:30 a.m. to noon, Sept. 19, led by Fresno State MBA graduate Dave Martin, CEO of Fresno-based Nettra Media.
The workshop, titled “Use AI Marketing to Hit Your Goals in 2025,” will guide business managers and marketers on how to use AI to speed up and optimize all aspects of marketing. Topics will include how to create comprehensive AI-driven marketing strategies; using AI tools for content creation, email marketing, social media and ad management; using AI tools for PR outreach and visual content; and analyzing ad performance data to make informed business decisions.
The cost for the workshop is $100 for the general public and $75 for Fresno State students, faculty and staff. Participants should bring a laptop and create a ChatGPT account before the workshop.To register in advance, please visit the workshop registration page.
