As Bad Bunny prepares to take the stage at the Super Bowl LX halftime show, his presence signals more than a musical milestone. On Feb. 1, Bad Bunny made Grammys history with the first Spanish-language album to win album of the year. 

In this video, Dr. Luis Fernando Macías, associate professor in the Department of Chicano and Latin American Studies at Fresno State, explores the cultural and political significance of a Puerto Rican artist headlining one of the most-watched entertainment events in the United States.

Drawing on his expertise, Macías examines what this moment represents for visibility and identity, and how it reflects the evolving relationship between Latin culture and mainstream American sports entertainment.